Wednesday 12 December 2007

Save My Sport -

http://www.savemysport.com.au/

This has been around for a while, but is a very interesting example of social change tools being used by money making machines!

Free TV Australia - an industry body representing television licensees (and governed by a Board of Directors from all the major networks!) - is running a campaign to uphold true blue aussies' right to see sport on free-to-air TV.

They're encouraging people to lobby their MPs! It can all be done via the website. You select your state, your electorate, and there you go - instant email access to, in my case, Mr Kevin07 himself.

It's a pretty crap website, and it doesn't really explain the issues in clear simple language that makes it easy to a) understand and b) get involved, BUT, it is interesting that what could be seen as a coalition of profit driven corporates is using traditional social change activism to generate community support..

In the face of a new government, I don't know what's happening with this campaign (and they haven't updated their website with such information either!), but watch this space.....