oxfam's new campaign

Oxfam's new campaign is called 'Be humankind'. Here's the youtube:



Overall I think it's a bit naff -- like they've dusted off something from the 70s that the intern found when they were cleaning out the storage room under the stairs. The final scene in the youtube clip actually has people projectile vomiting onto 'injustice', turning it into rainbows. I can't wait to join the Unicorns Against Poverty campaign, which must be just around the corner.