Oxfam has a great way of collecting a person's details when they sign up for a newsletter.
1. You sign-up by putting in your email address.
2. You get an email verification, which you click.
This is standard. Where they excel is the next step. Usually, you just get a confirmation message, but Oxfam have the following:
"You have successfully subscribed to Activist Newsletter.
Help us be more effective
Please provide us with the following information about yourself to help us keep our records up-to-date and avoid duplication."
How good is that copy?! Then they go on to collect full information about people. It's the best I've seen.
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