Tuesday 26 June 2007

AI Canada's Take Action website

It's a winner.
http://www.amnesty.ca/take_action/

Here's what I like about the landing page:

1. It's inspirational
The quotes and pictures of real people give a human face to human rights activism and makes you believe that you can make a difference. It's also got a movement building element to it -- amnesty is global.

2. It breaks it down simply
You can take action by issue, country, region, type or date. Something for everybody.

3. Activist toolkit
Help to get you started.

4. Information about what you can do now
It makes action timely and relevant.

I think it's a bit long for a landing page though. I'd probably stop after what you can do now.

No comments: